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In 2017, Charles Wells sold the brewery and wine business to Marston's Brewery together with the Bombardier, McEwan's and Young's brands. The former Wells Brewery was renamed the Eagle Brewery by Marston's and in 2019 Young's rebranded its Bitter and Special as London Original and London Special respectively. Consumer polling figures are from YouGov Plc. Total sample size was 2,031 adults. Fieldwork was undertaken between 13th – 14th October 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Action by company
Thames Reach is calling for a new 6% strength ceiling on the alcohol content for canned and bottled super strength lagers and ciders. Young's main brands are Young's Bitter (commonly known as Ordinary) renamed Young's London Original in 2019, a 3.7% abv bitter made with Red Tractor accredited Maris Otter and crystal malt and Fuggle and Golding hops; and Young's Special renamed Young's London Special in 2019, a 4.5% abv version of the Ordinary. The Panel wanted to understand whether there were strongly held cultural assumptions which influenced the way consumers would respond to drinks in cans. In a survey by YouGov [1] of over 2000 adults, 80% of those surveyed believed that a 500ml 9% abv can was designed for the contents to be consumed by one person in one sitting. The data was similar for a 440ml 4% ABV can. The data also showed only 2% of people thought these cans were easy to reseal once opened. The Panel shared this view. Consumers would not share the contents of a can, or reseal it saving it for another drinking occasion, the contents would instead be consumed by one person in one drinking occasion.Of the 4,000 individuals that Thames Reach worked with in 2005, 47% were found to have an alcohol misuse problem and around 800 individuals were addicted to super strength lagers and ciders. The social side effects of super strength are of such concern to Westminster and Ealing Councils that they have persuaded large supermarkets to remove these drinks from their shelves. The Panel noted that the product had been subject to a similar complaint in 2008 and on that occasion the Panel had not upheld the complaint under Code paragraph 3.2(f). The Panel, however, decided that in view of the length of time that had since elapsed, it should not necessarily be bound by that precedent. The Panel considered that it should be responsive to changes in the prevailing climate in society including the growing focus by local authorities on products that were believed to be disproportionately consumed by problem drinkers. The producer responded by saying that upholding the complaint would be a direct contradiction of the Panel’s ruling on the same product in 2008, and the producer believed that there was no evidence before the Panel that the product was disproportionately consumed by problem drinkers.
In a bid to move away from 'super strength' and to focus on the brewery's core brands, the Kestrel brand was sold in October 2012 to the company's managing director. [9] Young's beer range Young's [ edit ] The producer went on to say that the complainant had misinterpreted the Government ‘guidelines’ as ‘limits’, and nonetheless, the guidance was that consumers should not ‘regularly’ exceed the guidelines. In its view the guidance was to discourage sustained daily consumption and recognised that consumption may fluctuate from day to day with no harmful effect. If the Panel was to decide that a non-resealable container, typically used by one person, encouraged immoderate consumption then that decision should surely apply to wine bottles with corks, 660ml and 500ml beer bottles. The Panel’s assessment In the Commons an Early Day Motion tabled by Battersea MP Martin Linton is calling on the Government to curb the sale of super strength lagers by taxing them at a higher rate.
Beer Review: Kestrel Super Strength Lager
Bottle conditioned brands are Young's Bitter at 4.5% abv, Young's London Gold, and Young's Special London Ale, a 6.4% abv strong pale ale which was awarded a gold medal for bottle conditioned beer at the 1999 CAMRA Great British Beer Festival, and received a Grand Gold Medal at Monde Selection's World Quality Selections in 2010. About Wells & Young's – Wells & Young's Brewing Company Limited – www.wellsandyoungs.co.uk". wellsandyoungs.co.uk . Retrieved 13 July 2009. In April 2008 InBev UK announced that after careful consideration they would no longer be producing Tennent's Super in 500ml cans - and they will be moving to 440ml in the first quarter of 2008. Let me first say that, while I fully appreciate quality beer (Baltic porters, English bitters, and lambics are some of my favorite styles), I also appreciate beers that will get me drunk cheaply. I don't like nonsense beers like Bud Lite and whatnot, but I have no problem drinking, for instance, St. Ides. This is that sort of beer. I would have thought that any self-respecting drinks company would want nothing to do with these drinks," says Jeremy Swain.
Wells Banana Bread Beer, A beer brewed with fairtrade bananas which is sold filtered and pasteurised in bottles at 5.2% abv, and unfiltered in the cask at 4.3% abv.The Panel also noted the ‘share’ message only featured on the can of Super Premium despite most of the other cans in the range being the same size; the Panel questioned this. They decided that to differentiate Kestrel Super Premium from the others in this way could also be because the producer was conscious of the product’s strength, and therefore units and the message therefore acted as a warning to consumers. This would support the view that the combination of the size of the can and high strength of the product would encourage immoderate consumption. The main popular super strength lagers at 9%, all brewed by major drinks companies, include Tennent's Super, Carlsberg Special Brew, Skol Super and Kestrel Super. Kirin Ichiban | Our Lagers | Wells and Young's Brewing Company". Wellsandyoungs.co.uk . Retrieved 17 February 2012.
FWD chief executive James Bielby said: “The side effect of taking mainstream products out of the market is that it creates an opportunity for the illicit trade. Waggle Dance, a 5.0% abv pale ale made with the addition of South American honey, named after the waggle dance a bee performs to alert the hive of a source of nectar. The brand was originally owned and brewed by Sunderland-based brewer, Vaux; it was bought by Young's Brewery when the Vaux brewery was closed in 1999, and by 2008, the brand was transferred to Charles Wells beer.[4] Retailers looking to replace banned superstrength lager products need to be cautious about replacing them with duty-evaded replacements, the Federation of Wholesale Distributors has warned. David Poley, its Chief Executive says: "There's no reason really to suppose that these drinks don't have a market amongst responsible adult drinkers. Bottled beers which are not bottle conditioned are: Young's Double Chocolate Stout, a 5.2% abv stout which contains dark chocolate essence and chocolate malt; and Young's Ram Rod, a 5% abv beer named after the Dorset Horn ram that lived in the Ram Brewery stables in Wandsworth, and on which the company's trademark is based;Kirin Ichiban, a 5% abv pale lager, brewed under licence for the Japanese brewing company Kirin. It is brewed using the unique Ichiban Shibori brewing process, the most expensive in the world. As well as brewing its own brands, the brewery contract brews other beers including Kirin Ichiban [5] and Estrella Damm. [6]
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